Marketing Analytics Conference

Join the first Pan-Baltic Marketing Analytics Conference, where top European experts will guide you on using analytics to optimize your marketing efforts and maximize budget efficiency. After attending, you will ensure that every marketing euro is well spent!

Reason to attend the conference:

• Gain insights from world-class leaders on leveraging modern marketing performance analytics for maximum business impact;
• Learn how to optimize every euro of your marketing budget;
• Master the steps to build a comprehensive analytics process;
• Develop a strategic plan for data collection, enrichment and implementation to enhance the effectiveness of your marketing activities.

Mark your calendar for January 23 in Tallinn and discover how to stop wasting your marketing budget!

Who should definitely attend the conference?

CMOs, CEOs, CFOs, Digital Marketing Managers, Social Media Managers, Brand Managers, Communication Managers. If you are responsible for driving marketing ROI, managing budgets, or shaping brand performance, this event is tailored for you!

Keynote Speaker: Dr Grace Kite

Dr Grace Kite is an expert on modern marketing and the successful use of data in business. She is also a business economist who advises household brands on how to grow and empowers people with training on how to bring about good change.

Dr Kite has more than 20 years’ experience using statistics to model commercial outcomes to see what drives growth. Throughout, she has prioritised coaching people to use results successfully. She now focuses on big picture patterns in business growth and in how people and organisations absorb data and analytics. She shares these themes and stories – complete with data that proves they are real – for the benefit of clients, students, and audiences at events worldwide.

Dr Kite founded Magic Numbers in 2010 – a company specializing in analysis to evaluate marketing that provides insights in a human and approachable way while also ensuring results are reliable. Magic Numbers clients include Money Supermarket, Yorkshire Tea, Fever Tree, and Wagamama. Grace has won numerous awards, including the Grand Prix at the IPA awards for Cadbury and the Grand Prix at Cannes lions for Heineken. She is respected columnist and speaker, writing articles on Marketing Week and WARC, and regularly giving keynote talks at international conferences such as Cannes Lions, SXSW and Festival of Marketing.

Giedrė Vilkė

Giedrė Vilkė is one of the most internationally awarded marketing leaders the Baltic countries. She has over 15 years of versatile experience spanning tech, digital, and e-commerce domains. Throughout her career, she has played pivotal roles in scaling businesses from modest beginnings to substantial heights, witnessing growth from 20+ to over 700 employees and achieving annual turnovers exceeding 200 million euros. She worked for almost a decade in the leading e-commerce player in Baltics Pigu Hobby Hall Group, where her tenure as the CMO of PHH Group was recognized with the prestigious "CMO of the Year 23'" award.